Why Choose Loyola’s Advertising Program?

At Loyola University New Orleans, our advertising program is designed to prepare you for success in a rapidly evolving industry. Whether you're passionate about crafting compelling messages or developing innovative strategies, our program offers the flexibility to tailor your education to your career goals. With two distinct tracks—strategic and creative—or the option to combine them, you’ll be equipped with a well-rounded skill set that makes you highly adaptable in the advertising world.

Our program isn’t just about learning theory; it’s about applying it. We prioritize real-world experience, giving you the opportunity to work with actual clients and collaborate with industry professionals. This hands-on approach ensures that you graduate with a portfolio of work that showcases your talents and sets you apart in the job market.

What makes Loyola’s advertising program stand out?

• Two Specialized Tracks:

  • Strategic Track: Focus on research, strategic planning, and analytics to develop campaigns that resonate with target audiences.
  • Creative Track: Dive into the creative process, from concept development to execution, honing your skills in copywriting, design, and multimedia production.
  • Blended Track: Combine elements from both the strategic and creative tracks for a comprehensive education that prepares you for various roles in the industry.

• Real-World Client Experience:

  • Work on real advertising campaigns for actual clients, from local businesses to national brands.
  • Gain practical experience that goes beyond the classroom, providing you with a portfolio of work that demonstrates your abilities.

• Industry Connections:

  • Engage with advertising professionals through guest lectures, networking events, and internships.
  • Build relationships that can lead to job opportunities and mentorship from leaders in the field.

• Award-Winning Faculty:

  • Learn from faculty who are not only educators but also accomplished advertising professionals with a wealth of industry experience.
  • Benefit from their insights, guidance, and connections as you navigate your path in advertising.

• Cutting-Edge Technology:

  • Access the latest tools and software used in the industry, ensuring that you’re proficient in the technology that drives modern advertising.
  • Learn in state-of-the-art facilities that mirror professional environments.

• National Recognition:

  • Our program and its students consistently earn recognition in national competitions, showcasing the strength and creativity of our curriculum.
  • Graduates are known for their strategic minds, creative talents, and ability to think critically and act decisively.

Choosing Loyola’s advertising program means choosing a future where you’re not just a participant in the advertising world, but a leader who shapes it. With the knowledge, skills, and experience you gain here, you’ll be ready to take on any challenge and make your mark on the industry. For more information contact our Department Chair, Professor Aimee Alleman at alallem1@loyno.edu