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Mass Communication

Shape the Future: Become the Voice Tomorrow's Media

At Loyola, whether you're passionate about writing for television, traditional news sites, or multimedia, you’ll have the opportunity to shape the future of journalism and communication. The College Media Association ranks our campus newspaper, The Maroon, as the #1 media outlet in the country, and The Princeton Review consistently places it among the top ten newspapers in the United States. As a student here, you’ll be encouraged to harness your influence to change minds, inform decisions, manage crises, and shape conversations. Loyola’s hands-on approach nurtures strategists, researchers, planners, and doers—students who win national competitions and alumni who thrive at major corporations. You’ll gain practical experience building campaigns for real clients like Nissan, J.C. Penney, Jimmy Choo, Pizza Hut, Ocean Spray, and various national and local nonprofits. In a world rapidly evolving due to technological advancements, a Visual Communication degree from Loyola will equip you to become an advertising creative director, brand strategist, videographer, photographer, and more. We’ll teach you how to introduce a brand or issue in a way that resonates globally and promotes it through a lens that captures the ever-changing picture of society.

Curriculum

Advertising

Loyola’s advertising program offers students the flexibility to specialize in either a strategic or creative track—or to combine both for a comprehensive skill set. Whether you’re drawn to the art of crafting persuasive campaigns or the science of strategic planning, our program equips you with the tools needed to succeed. Students gain invaluable real-world experience by working with actual clients and connecting with industry professionals. Our award-winning faculty, who are seasoned advertising experts, bring their industry knowledge into the classroom, ensuring you’re prepared to thrive in the dynamic world of advertising.

Journalism

The journalism program at Loyola is ideal for students who are passionate about telling stories that matter. Our program offers a strong foundation in investigative techniques and multimedia reporting, combined with hands-on experience in producing content across various platforms. With access to state-of-the-art technology and mentorship from seasoned professionals, our journalism students graduate with the skills to inform, engage, and inspire. Loyola's journalism alumni are known for their ethical reporting, critical thinking, and ability to adapt in a fast-paced, ever-changing media landscape.

Public Relations 

Public relations is an excellent track for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, nonprofit and religious institutions.   

 

Mass Communication Course Information

Mass communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.

Find out more about the mass communication major:

For more information, please contact Professor Aimee Alleman at alallem1@loyno.edu.

Professional Organizations

AD CLUB/AMERICAN ADVERTISING FEDERATION

Loyola’s Ad Club is part of the American Advertising Federation (AAF) and is one of more than 200 chapters across the U.S. AAF provides valuable insights into the worlds of advertising, connections and job opportunities for those interested in an advertising career. 
 

AD TEAM

Loyola’s Ad Team competes each spring in the AAF National Student Advertising Competition, the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and pitch their work to advertising professionals at the district, semi-final and national levels.

In 2021, the Ad team boasted being district winners, making it to regionals and advancing to the top 8 nationally. 

Applications for team membership are accepted each fall. For more information and to apply click here.

PRSSA

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications, with more than 300 chapters across North and South America. The Loyola chapter's faculty adviser is Dr. Cathy Rogers.

BATEMAN TEAM

The Bateman Case Study Competition is PRSSA’s premier national case study competition for PR students, who apply classroom education and internship experiences to create and implement a full PR campaign during the spring semester. Loyola’s Bateman team has won the national competition more than any other university. Applications for the six team spots are accepted each fall.