Public Relations

Public relations is an excellent track for students who want to develop professional communication skills and the expertise needed to facilitate mutual understanding among groups and institutions. Loyola's program offers a strong foundation in media, internal and external relations. Graduates excel in roles within businesses, government, hospitals, education, nonprofit and religious institutions. Contact the department chair, Dr. Álvaro Bootello, at bootello@loyno.edu for more information.  

The public relations track includes the following curriculum:

Required courses:

  • CMMN A260 Introduction to Layout & Design
  • CMMN A313 Media Planning
  • CMMN A316 Public Relations
  • CMMN A326 Research in Advertising and PR
  • CMMN A336 Strategic Content Creation
  • CMMN A482 Brand Lab or A419 Advanced PR Campaigns

 

Choose three from the following:

  • CMMN A265 Photography
  • CMMN A266 Videography
  • CMMN A310 Advertising
  • CMMN A335 Strategic Event Planning and Promotions
  • CMMN A360 Advanced Layout & Design
  • CMMN A380 Donnelley Center for Nonprofit Communication

  • CMMN A382 Social Media Strategies

  • CMMN A410 Nonprofit Communication
  • CMMN A455 Media & Gender
  • CMMN A475 Environmental Communication

 

Communication majors are limited to 40 credit hours in mass communication courses. A grade of C or better is required in all courses that are prerequisites to advanced courses.